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The Endowment for Human Development
The Endowment for Human Development
Improving lifelong health one pregnancy at a time.
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"When Does Health Begin?" Campaign Headquarters


The "When Does Health Begin?" Campaign—and Challenge

Clip taken from The Biology of Prenatal Development
National Geographic Society
This program is distributed in the U.S. and Canada by National Geographic and EHD.

We are asking educators, medical professionals, parents, policy makers, and everyone else to ponder the question, “When does health begin?”.

We believe it is one of the most important questions for everyone to ask, answer, and act upon in order to improve children’s health and academic achievement.

The campaign goal is to equip and motivate middle school and high school teachers, college professors, parents, medical professors, community leaders, and others to improve public health through effective prenatal education.

Our Challenge to You

Preventing disease and learning disabilities and promoting lifelong health requires that prevention efforts begin when health begins—long before conception. Efforts must continue throughout pregnancy and into early childhood when the foundations of lifelong health are established.

To succeed, we must start with education and many hundreds of thousands must participate.

Campaign success will enhance health science education, improve lifelong health, reduce substance abuse during pregnancy, prevent certain birth defects and learning disabilities, promote maternal health and prenatal care, increase student interest in health careers, and reduce health care and special education costs.

As you can see, the dividends will be incalculable but success depends on you.

We challenge you to watch the DVD, explore our extensive collection of free online resources, carefully review the entire When Health Begins section, and help promote prenatal education among students, patients, colleagues, families, and friends.

EHD has compiled a list of ways that teachers, educational leaders, medical professionals, and parents and everyone else can help. We welcome your enthusiastic participation!

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